Technology Workforce & Location Strategy  ·  July 2026

Technology Industry Talent Benchmarking - Top US Locations

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6
comparison areas analysed in the whitepaper across talent, cost, demand, pressure, pipeline, and skill depth
Top US
major technology locations benchmarked for expansion, workforce planning, and hiring economics
30-40%
higher median wage pressure in the most expensive locations compared to lower-cost alternatives
By Talenbrium Research ·Whitepaper overview ·Technology location benchmarking

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To understand the labour market landscape across different cities in the US with respect to

Talent SupplyAssess labour depth across major US technology locations.
Cost AnalysisCompare salary pressure and cost competitiveness by market.
Job DemandReview active market demand and employer competition.
Demand PressureIdentify which locations become less favourable as hiring intensity rises.
Fresh Talent/University AnalysisUnderstand how upcoming talent pipelines support future growth.
Skill Level AnalysisCompare not just titles, but usable skill depth by city.

We have analysed these metrics in our report to provide a comprehensive study on the labour/cost landscape in different cities across the US to help clients make informed decisions with regards to office space expansion, structural changes or expansion of teams under a specific function. Higher talent supply indicates a wider range of favourable labour to choose from, whereas high cost or job demands make the locations less favourable as higher demand often leads to higher average median wages as well.

Among the cities analysed in this report, Bay Area and NYC have the highest talent but are also locations with the highest cost/salaries. Seattle is a favourable location with quality talent force coupled with a relatively lower average median salary.

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Technology talent landscape

Bay Area and New York City have the largest talent pool for the focus job roles combined. Bay Area boasts some of the biggest companies in the MSA which contributes significantly to the talent pool. However, the growth in tech talent in Dallas and Boston over the last few years along with a significantly lower salary compared to New York and Bay Area have made them a favourable location for businesses to expand. Further, with the expansion of Amazon in Atlanta there are many alternatives to the high-wage locations of Bay Area and New York City

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Average median salary for the focus job roles combined is the highest in Bay Area followed by New York City. High cost of living along with high job demand and the existence of some of the largest tech and fin-tech companies have resulted in the high wages. Compared to other parts of the country median wages in these locations can be 30-40% higher. With growing tech talent and low wages, Dallas and Seattle are the most favourable locations for expansion. However, remote working has benefitted employees to avoid relocation and employers can pay lower wages and cut costs in office leases too.

Technology salary landscape

Competitive Landscape - US

The IT industry in the United States is highly competitive and dynamic, characterized by rapid technological advancements and innovation. The industry comprises a wide range of companies, from large MNCs to startups and small businesses, offering a diverse array of products and services. Some of the major players in the IT industry include Microsoft, Apple, Google, Amazon, IBM, Facebook, Oracle, Dell, CISCO, Intel. In addition to these major players, there are many other small companies and startups that compete in the IT industry in the USA. The industry is also influenced by a range of factors including regulatory policies, economic conditions, and technological advancements, which can impact the competitive landscape over time. Here are some of the top startups in the IT industry in the USA by their respective sub-sectors.

Cloud Computing:

  • Snowflake Computing – A cloud-based data warehousing platform that enables businesses to store, manage, and analyse large amounts of data in real-time
  • HashiCorp – A provider of open-source tools for cloud automation, including infrastructure automation, security and application delivery.

Cybersecurity:

  • CrowdStrike – A provider of cloud-based endpoint protection software that detects and responds to cyber threats,
  • Darktrace – A provider of artificial intelligence-powered cyber security solutions that detect and responds to advanced threats.

E-commerce:

  • Shopify – A cloud-based e-commerce platform that enables businesses to create online stores and sell products online
  • Instacart – An online grocery delivery service that partners with local retailers to provide customers with same-day delivery of groceries and other household items.
Competitive landscape technology US

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